Ob peb xyoos tom ntej no, peb lub hnab ntim khoom kom paub tseeb tias peb nyob hauv txoj haujlwm zoo tshaj plaws los daws cov neeg siv khoom tom ntej.

Millennials - cov tib neeg uas yug los ntawm 1981 thiab 1996 - tam sim no sawv cev ib ncig ntawm 32% ntawm lub lag luam no thiab tau muaj feem ntau tsav nws txoj kev hloov.

Thiab qhov no tsuas yog yuav nce ntxiv raws li, los ntawm 2025, cov neeg siv khoom yuav nce 50% ntawm cov haujlwm no.

Gen Z - cov neeg yug los ntawm 1997 thiab 2010 - kuj tau tsim los ua tus neeg tseem ceeb hauv cheeb tsam no, thiab tab tom taug qab los sawv cev 8% ntawm kev ua lag luam khoom kim heev thaum kawg ntawm 2020.

Hais lus ntawm Packaging Innovations '2020 Discovery Day, Lub Tuam Txhab Dej Haus Dej Cawv Absolut Lub Tuam Txhab innovation tus thawj coj ntawm kev ntim khoom yav tom ntej Niclas Appelquist tau hais ntxiv tias: "Ob pawg neeg cov kev cia siab ntawm cov khoom kim heev yog txawv ntawm cov tiam dhau los.

"Qhov no yuav tsum tau saib yog qhov zoo, yog li nws nthuav tawm lub sijhawm thiab muaj peev xwm ntau rau kev lag luam."

Qhov tseem ceeb ntawm kev ntim khoom ruaj khov rau cov neeg siv khoom kim heev

Thaum Lub Kaum Ob Hlis 2019, cov neeg siv khoom lag luam muag khoom lag luam platform First Insight tau ua txoj kev tshawb fawb hu ua Lub Xeev ntawm Kev Siv Nyiaj Txiag: Gen Z Cov neeg yuav khoom xav tau cov khw muag khoom ruaj khov. 

Nws sau tseg tias 62% ntawm Gen Z cov neeg siv khoom nyiam yuav los ntawm cov hom lag luam ruaj khov, nrog rau nws qhov kev tshawb pom rau Millennials.

Ntxiv rau qhov no, 54% ntawm Gen Z cov neeg siv khoom txaus siab siv qhov nce ntxiv 10% lossis ntau dua rau cov khoom lag luam ruaj khov, nrog rau qhov no yog rau 50% ntawm Millennials.

Qhov no piv rau 34% ntawm Generation X - cov neeg yug ntawm 1965 thiab 1980 - thiab 23% ntawm Baby Boomers - cov neeg yug ntawm 1946 thiab 1964.

Yog li ntawd, tiam tom ntej ntawm cov neeg tau txais kev pab ntau dua yuav cov khoom lag luam uas muaj kev cuam tshuam ib puag ncig.

Appelquest ntseeg tias kev lag luam khoom kim heev muaj "tag nrho cov ntaub ntawv pov thawj" los ua tus thawj coj ntawm qhov kev sib tham txog kev ruaj ntseg.

Nws piav qhia tias: "Kev tsom mus rau cov khoom siv tes ua tau maj mam thiab nrog cov ntaub ntawv zoo txhais tau tias cov khoom kim heev tuaj yeem nyob mus ib txhis, txo cov pov tseg thiab tiv thaiv peb ib puag ncig.

"Yog li nrog kev paub ntau ntxiv nyob ib puag ncig cov teeb meem huab cua, cov neeg siv khoom tsis kam lees txais cov kev coj ua uas tsis muaj kev cuam tshuam thiab yuav ua rau muaj kev cuam tshuam los ntawm cov khoom lag luam."

Ib lub tuam txhab khoom kim heev ua rau muaj kev sib tw hauv qhov chaw no yog lub tsev zam Stella McCartney, uas nyob rau xyoo 2017 tau hloov mus rau ib qho eco-phooj ywg ntim tus neeg muag khoom.

Txhawm rau ua kom tiav nws txoj kev cog lus tsis tu ncua rau kev ruaj khov, lub hom tau tig mus rau Israeli pib tsim tawm thiab cov chaw tsim khoom TIPA, uas tsim cov bio-based, tag nrho cov ntim ntim cov tshuaj.

Lub tuam txhab thaum lub sij hawm tshaj tawm hais tias nws yuav hloov tag nrho cov kev lag luam cam khwb cia zaj duab xis ntim rau TIPA yas - uas yog tsim los rhuav nyob rau hauv compost.

Raws li ib feem ntawm qhov no, lub hnab ntawv rau cov qhua caw rau Stella McCartney lub caij ntuj sov 2018 zam kev ua yeeb yam tau tsim los ntawm TIPA siv cov txheej txheem tib yam li cov yas yas cam khwb cia.

Lub tuam txhab tseem yog ib feem ntawm lub koom haum ib puag ncig Canopy's Pack4Good Initiative, thiab tau cog lus los ua kom cov ntawv ntim khoom siv uas nws siv tsis suav nrog fiber ntau los ntawm cov hav zoov thaum ub thiab kev puas tsuaj los ntawm qhov kawg ntawm 2020.

Nws kuj pom qhov ruaj khov fiber ntau los ntawm Forest Stewardship Council-certified forests, nrog rau cov cog fiber ntau, thaum rov siv dua thiab ua liaj ua teb residue fiber yog unattainable.

Lwm qhov piv txwv ntawm kev ruaj khov nyob rau hauv cov khoom kim heev ntim yog Rā, uas yog lub pob zeb pendant teeb ua tiav los ntawm kev rhuav tshem thiab rov siv cov khoom pov tseg.

Lub tais tuav lub pendant yog tsim los ntawm xyoob compostable, thaum lub ntim sab nrauv tau tsim nrog daim ntawv siv dua.

Yuav ua li cas los tsim kom muaj kev nplua nuj los ntawm kev tsim cov ntim khoom zoo

Ib qho kev sib tw ntaus lub lag luam ntim khoom nyob rau hauv lub xyoo tom ntej yog yuav ua li cas kom nws cov khoom luxurious thaum ua kom lawv nyob ruaj khov.

Ib qho teeb meem yog tias feem ntau qhov hnyav dua cov khoom yog, qhov ntau luxurious nws tau txiav txim siab.

Appelquist piav qhia: "Kev tshawb fawb ua los ntawm University of Oxford tus xibfwb ntawm kev sim siab ntsws Charles Spence pom tias ntxiv qhov hnyav me me rau txhua yam los ntawm ib lub thawv me me ntawm cov qhob noom xim kasfes rau cov dej qab zib ua rau tib neeg ntsuas cov ntsiab lus zoo dua.

"Nws tseem cuam tshuam rau peb qhov kev nkag siab ntawm cov ntxhiab tsw, raws li kev tshawb fawb pom tias muaj 15% nce hauv kev pom kev siv tshuaj tsw qab thaum piv txwv li cov tshuaj ntxuav tes tau nthuav tawm hauv lub thawv hnyav dua.

“Qhov no yog ib qho kev sib tw tshwj xeeb rau cov neeg tsim qauv, vim tias tsis ntev los no tau txav mus rau qhov hnyav thiab txawm tias tshem tawm cov khoom ntim txhua qhov chaw ua tau. "

Txhawm rau hais txog qhov no, ntau tus kws tshawb fawb tam sim no sim txiav txim siab seb lawv puas tuaj yeem siv lwm cov cim xws li xim los muab kev xav ntawm lub hlwb ntawm qhov hnyav ntawm lawv lub ntim.

Qhov no feem ntau yog vim cov kev tshawb fawb ntau xyoo tau pom tias cov khoom dawb thiab daj yuav hnov ​​​​zoo dua li cov xim dub lossis xim liab ntawm qhov sib npaug.

Cov kev paub txog kev ntim khoom kuj pom tau tias yog khoom kim heev, nrog rau ib lub tuam txhab tau koom nrog hauv qhov chaw no yog Apple.

Lub tuam txhab thev naus laus zis yog ib txwm paub txog kev tsim cov kev paub zoo li no vim tias nws ua rau nws ntim khoom zoo li kev kos duab thiab pom kev zoo li qhov ua tau.

Appelquist piav qhia: "Apple paub txog kev tsim cov ntim khoom los ua qhov txuas ntxiv ntawm cov thev naus laus zis hauv - du, yooj yim thiab nkag siab.

"Peb paub tias qhib lub thawv Apple yog qhov kev paub zoo tiag tiag - nws qeeb thiab tsis sib haum, thiab nws muaj kev mob siab rau kiv cua.

"Nyob rau hauv xaus, nws zoo li hais tias noj ib tug holistic thiab multi-sensory mus kom ze rau lub tsim ntawm lub ntim yog ib txoj hauv kev los tsim peb lub neej yav tom ntej cov khoom kim heev ntim khoom tiav. "